GOOGLE ADS

Google Ads Overview – Course Module

In this module, students will gain a foundational understanding of Google Ads, learning how to create, manage, and optimize successful ad campaigns. Whether you are new to Google Ads or looking to refine your skills, this section will provide essential knowledge to help you run effective campaigns and maximize your advertising budget.

What You’ll Learn:

  1. Introduction to Google Ads

    • What Google Ads is and how it works

    • The benefits of using Google Ads for businesses of all sizes

    • Key differences between Google Ads and other advertising platforms

  2. Google Ads Account Structure

    • Understanding the hierarchy: Account > Campaigns > Ad Groups > Ads

    • The role of keywords and targeting in structuring campaigns effectively

    • How to set up a Google Ads account from scratch

  3. Campaign Types & Objectives

    • Overview of different campaign types: Search, Display, Shopping, Video, and Performance Max

    • How to choose the right campaign type based on business goals

    • The importance of campaign objectives and conversion tracking

  4. Keyword Research & Targeting

    • Understanding keyword match types: Broad, Phrase, and Exact Match

    • Using Google’s Keyword Planner for research

    • Audience targeting options, including demographics, interests, and retargeting

  5. Ad Copy & Creative Best Practices

    • Writing compelling ad copy that converts

    • Understanding ad extensions and how they enhance visibility

    • Best practices for display and video ad creatives

  6. Bidding Strategies & Budgeting

    • Manual vs. automated bidding strategies

    • Setting a realistic budget for optimal ROI

    • How to adjust bids based on campaign performance

By the end of this module, students will have a strong grasp of Google Ads fundamentals, allowing them to launch and manage their first campaigns with confidence.